A new website for a consultancy turned SaaS.
Bonsai began as a growth marketing consultancy. When their in-house analytics tool got good enough to sell, they decided to launch it as a SaaS platform.
Their website hadn’t made the same journey: it was bloated, updates required agency support, and they were paying that agency a premium to keep it online.
We built them a custom Webflow website — lean, modern architecture — with a story to match their new identity and full control in-house.
ClientBonsai
ServiceMarketing
IndustrySaaS
StageLaunch
PlatformWebflow
Many capabilities, one story.
Bonsai puts measurement, activation, and AI in one platform through seven different capabilities. The homepage had to show that range without turning into a feature list, and tell one, cohesive story.
Subtle animations.
Small movements give users a sense of place and help the site feel considered.
